YouTube has become an absolute phenomenon in the entertainment industry, supplying a source and cheap and easily accessible entertainment for the masses, while still being very lucrative for bigger content creators.
No matter if you are making videos for monetary gain, artistic expression or just because you like making videos, it’s always a great feeling to see the average views and subscriber counts grow.
Before getting into how to make your channel grow, it’s important to understand the scale and competition you are up against. People don’t have an unlimited time to consume content each day and will gravitate to what they enjoy most, making the fight for viewers a big one.
There is, on average, 72000 hours of content uploaded to YouTube every single day. That is more than 8 year’s worth of constant viewing uploaded every day. This content is spread across 114 million different creators on the platform, 321000 of which have more than 100000 subscribers.
That may seem overwhelming with the amount of content you may need to go up against, but there is good news to be had. Looking at the amount of people with more than 100000 subscribers, it’s clear to see that achieving this level of YouTube success is very possible.
YouTubers generally face a constant battle of quality versus quantity. Good quality videos will attract and keep an audience, while the YouTube algorithm tends to favour putting out videos on a more frequent basis. At the end of the day, viewers won’t enjoy your content if the quality is bad. Focus on quality of content first before looking at quantity.
Find Your Niche
Another major balancing act for YouTubers is finding the right community and niche. Content that is too generalized loose the attention of viewers, try and keep the channel to a consistent theme so that viewers will return as they know what to expect. In the same tone, don’t box your content in too much. Focusing on only one narrow topic, like a particular game, will lead to trouble when the game falls out of popularity. The ideal balance is wide enough that you can have a spread of content while remaining consistent enough to have repeated viewers still interested in your content. This can be a difficult balance to achieve and will be very individual to the content creator and their community.
Share Your Content
It can be difficult to watch some blogs or articles using your content for their own “click-through rate” as they can often leave your credit a bit too late in the article.
At the end of the day, while starting, any exposure is good exposure. For this reason, it’s a great idea to have an intro and outro which includes your channel’s name and cards at the end which link to more of your own videos.
Perseverance is key, as growth is often not consistent. While there are a lot of channels that see slow and consistent growth, the larger portion of successful YouTube channels have seen this growth spike out of seemingly nowhere. This is all down to the algorithm and which videos YouTube will decide to push out.
Just like the gams at Lucky Creek Casino there is no one true way to predict the YouTube algorithm, so the best thing a content creator can do is to keep pushing out high quality content, even though the growth rate may be demotivating. Quality content will eventually be picked up by the algorithm, it’s only a matter of time.